Friday, 24 September 2010
Friday, 17 September 2010
Idea for track- Black Heart (Calexico)
Above is the music video for the track we aspire to use for our own music video. We chose to use the genre country/ western yet thought it a good idea to break the stereotyipcal image of a man wearing a cowboy hat whilst riding a horse through the countryside chewing tabacco. We chose this song as it has a more cynical approach towards typical country western music and widens our target audience vastly as it contains many genres into one track, the main being country/ western.
Friday, 10 September 2010
Copyright Letter to Label
To the copyright holder...
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
Black Heart by Calexico
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Cate Hoare
Hurtwood House School
__________________________________________________________________________
***PLEASE NOTE***
For writer and publisher information, please check the ASCAP, BMI, Harry Fox Agency and All Music Guide websites.
If you are clearing film festival rights for an independent film without commercial distribution, please note that is not policy to issue quotes for additional rights (such as theatrical release, television broadcast, etc.), until such time as an actual distribution deal is in place.
Please complete the following and email to: edroche.chicago@gmail.com
Your name:
Company name:
Phone number:
Fax number:
E-mail address:
Mailing address:
PROJECT TITLE:
Type of project:
-Film
-TV
-Commercial
-Live Dramatic Performance
-Interactive Media Videogame
-Home Video/DVD
Other (please specify):
Production company (if any):
Distribution company (if any):
Overall budget of project and music budget:
Plot synopsis and approximate running time of project:
Requested song title(s):
Master recording: (Name of artist performing the song(s) you wish to use)
Timing and type of use:
(Please provide details on how the song(s) will be used in your project, as well as the approximate timing in minutes/seconds – i.e. up to 1:30 background vocal over opening titles, 0:45 background vocal over montage, etc.)
Requested rights/required media:
(Please specify exactly what rights you require – i.e. film festivals, theatrical, free/network TV, basic cable/satellite TV, pay/subscription TV, home video/DVD, common carriers (airplanes, etc.), Internet, live dramatic performance, etc.)
Length of term: (i.e. two weeks, five years, perpetuity, etc.)
Territory: (i.e. United States and Canada, Japan, World, etc.)
Additional songs used in the project:
Estimated release date:
Summary/additional information:
We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:
Black Heart by Calexico
With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.
The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.
Yours sincerely
Cate Hoare
Hurtwood House School
__________________________________________________________________________
***PLEASE NOTE***
For writer and publisher information, please check the ASCAP, BMI, Harry Fox Agency and All Music Guide websites.
If you are clearing film festival rights for an independent film without commercial distribution, please note that is not policy to issue quotes for additional rights (such as theatrical release, television broadcast, etc.), until such time as an actual distribution deal is in place.
Please complete the following and email to: edroche.chicago@gmail.com
Your name:
Company name:
Phone number:
Fax number:
E-mail address:
Mailing address:
PROJECT TITLE:
Type of project:
-Film
-TV
-Commercial
-Live Dramatic Performance
-Interactive Media Videogame
-Home Video/DVD
Other (please specify):
Production company (if any):
Distribution company (if any):
Overall budget of project and music budget:
Plot synopsis and approximate running time of project:
Requested song title(s):
Master recording: (Name of artist performing the song(s) you wish to use)
Timing and type of use:
(Please provide details on how the song(s) will be used in your project, as well as the approximate timing in minutes/seconds – i.e. up to 1:30 background vocal over opening titles, 0:45 background vocal over montage, etc.)
Requested rights/required media:
(Please specify exactly what rights you require – i.e. film festivals, theatrical, free/network TV, basic cable/satellite TV, pay/subscription TV, home video/DVD, common carriers (airplanes, etc.), Internet, live dramatic performance, etc.)
Length of term: (i.e. two weeks, five years, perpetuity, etc.)
Territory: (i.e. United States and Canada, Japan, World, etc.)
Additional songs used in the project:
Estimated release date:
Summary/additional information:
Our Record Label
Our chosen record label is Touch and Go Records which is an independent record label based in Chicago. Touch and Go Records came into existence in late 1980. In early 1981, Touch and Go Records was officially born. Corey Rusk, for the first couple years of Touch and Go Records' life, ran the business part of it from his bedroom in his grandmother's house in Ohio, and Tesco Vee ran the promotional part of it from his apartment in Michigan. Then Tesco moved to Washington DC, leaving the label in Corey's hands.Touch and Go began to move beyond the hardcore genre, while also increasing the frequency of its release schedule. Releases during this time period included albums from Die Kreuzen, Big Black, Killdozer and many others. In 1990, Touch and Go began to provide manufacturing and distribution services for other independent labels who shared similar ideals. Over the past 15 years, Touch and Go is proud to have provided manufacturing and distribution services for such influential labels. In keeping with 1990 being a pivotal year, Quarterstick Records, Touch and Go's "sister label," came into being, releasingmany successful albums. Since its inception, Quarterstick has developed its own individual, eclectic identity through the releases of groups such as the Bad Livers and Calexico.
Instituitional Context
1. What is the history of the band?
They are a new band of 2 years therefore they are fairly new but have been around long enough to break away from stereotypical conventions. They met in Nashville but once forming the band moved to Austin, Texas where they performed in the South by South west music festival. This is home to descovering other popular Indie bands like MGMT. They have broken away from the stereotypical country genre and in doing so have become more individual. Their songs have a darker feel due to their lyrics not being about the common love interests, but relating to death.
2. What genre(s) of music do the band/ artist fit into
The band are heavily influenced by the likes of George Strait, Blake Shelton, Jerod Niemann. The sound of country is constsntly changing to a modern version, so with this, their modern look will help their star image. Some of their tracks are well known and would attract a niche audience.
3. What record label are the band/ artist signed to?
- Touch and Go records
- Touch and Go Records is an independent record label based in Chicago, Illinois, USA. After its genesis as a hand-made fanzine in 1979, it grew into one of the key record labels in the American 1980s alternative and underground rock scenes, Touch & Go carved out a reputation for releasing adventurous noise rock by the likes of the Big Black and The Jesus Lizard.
4. Who are the band's audiences?
Middle aged (50+)
Mainly white males
Those who listen to folk, indie music
5. What kind of visual images has the act/band created for themselves?
The band are usually portrayed in their clothing consisting of cowboy hats and chaps. Album covers usually show them standing near a horse or somewhere with a dramatic background, most likely being deserted country areas due to the fact that they are southeners and listen to their own music.
Their Videos are widely recognised as they contain strong use of special effects and avoid the norms that most country singers abide by, such as male singers strolling through the desert singing about their horses and guitars whilst chewing on tabacco. They are not the stereotyipcal country singers and this is shown through their clothing and lyrics.
They are a new band of 2 years therefore they are fairly new but have been around long enough to break away from stereotypical conventions. They met in Nashville but once forming the band moved to Austin, Texas where they performed in the South by South west music festival. This is home to descovering other popular Indie bands like MGMT. They have broken away from the stereotypical country genre and in doing so have become more individual. Their songs have a darker feel due to their lyrics not being about the common love interests, but relating to death.
2. What genre(s) of music do the band/ artist fit into
The band are heavily influenced by the likes of George Strait, Blake Shelton, Jerod Niemann. The sound of country is constsntly changing to a modern version, so with this, their modern look will help their star image. Some of their tracks are well known and would attract a niche audience.
3. What record label are the band/ artist signed to?
- Touch and Go records
- Touch and Go Records is an independent record label based in Chicago, Illinois, USA. After its genesis as a hand-made fanzine in 1979, it grew into one of the key record labels in the American 1980s alternative and underground rock scenes, Touch & Go carved out a reputation for releasing adventurous noise rock by the likes of the Big Black and The Jesus Lizard.
4. Who are the band's audiences?
Middle aged (50+)
Mainly white males
Those who listen to folk, indie music
5. What kind of visual images has the act/band created for themselves?
The band are usually portrayed in their clothing consisting of cowboy hats and chaps. Album covers usually show them standing near a horse or somewhere with a dramatic background, most likely being deserted country areas due to the fact that they are southeners and listen to their own music.
Their Videos are widely recognised as they contain strong use of special effects and avoid the norms that most country singers abide by, such as male singers strolling through the desert singing about their horses and guitars whilst chewing on tabacco. They are not the stereotyipcal country singers and this is shown through their clothing and lyrics.
Initial Ideas
Before my group began the process of finding a track and developing our ideas for our music video, we were asked to do some research on our own and find a track that one would not usually listen to. Therefore I chose heavy/ death metal as Its a genre one wouldn't find on my ipod. I found an artist called manowar and used a music video of theirs named ' Die for metal' as an exampe to show the class. The video proved to be a prime example as it displayed everything one would usually expect to see in a heavy metal video such as fighting, vandalism of other's belongings and actors wearing large amounts of dark make up shouting at each other.
As well as my idea of incorporating scenes from the music video 'Die for metal', others in my group had some interesting ideas to share. Catrina Kirby for instance had the idea of using a well known opera track yet converting the stereotypical image of the artist singing with a dramatic background by introducing the idea of using cartoon characters and various other surreal creatures. This helped convey the idea of a fantasy world that the artist is living, encouraging the audience to want to be a part of it. And another group member, Ellie Mcgregor suggested using a song by 'The Shirelles'. She expressed her idea of using three african american women singing in a nightclub from the 60s, clothed in long evening gowns. The video would be shot in black and white to convey the time period in which the song is suited to. The idea that was chosen for our own music video was James Burkes approach to Classical music. Yet he thought of using an artist that was of modern background, in other words one that people will of heard of. He showed us an example of a potential video, containing a male cowboy gently strumming a guitar, kicking the sand in a desert and watching an old barn burn to a singe caused by his own careless disposal of a ciggarette. James's idea was given the thumbs up by our teacher Jason.
Conventions of the Pop Promo
Although pop video is fairly freeform generically and artistically it still employs several common conventions. These include…
- The explicit and unashamed promotion of the artist’s “image” (aesthetic/generic/ideological) as a specific product with a brand identity, ready for mass consumption
- The featuring of the artist (almost without exception)
- A wide and extensive use of shot types, camera angles and movement
- Repetition of reoccurring thematic elements and generically specific iconography (one key element often being dominant and providing the skeletal structure for the promo)
- A possible narrative structure
- A possible performance element
- The flexibility to disregard Realism
- Shots cut tightly to the beat of the track
- Use of special effects (lighting, annimation, CGIs, in-camera effects)
- A carefully constructed Mise en Scene appropriate to the content and tone of the track
- High impact instantly- competition for airplay on the main music channel outlets is intense
- As music journalist Annabelle Jankell said, “You have three and a half minutes to make an instant impact on people’s eyeballs, instantly!”
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